GC Online Content Creation

[Trenton Miller]

Just curious as to what type of content you all would be interested in seeing from a general contractor.  Does anyone know of any GC's with an online presence that are regularly posting content to their website?  I'm looking to start content creation for use in my marketing efforts, however I wanted to see some opinions before moving forward.

[Chris K.]

@Trenton Miller

Depends on whether your target is regular consumers or investors. For regular consumers, pretty photos are probably more important than informational article. Note that consumer behavior can be pretty weird. So you want to be mindful about what you are representing to the consumers (e.g. are you a luxury contractor or a value contractor, etc.). 

For investors, informational articles are probably better. If you look at construction world for bigger projects, one of the buzz words is "value engineering." You can use it in many contexts but the basic idea is for the subcontractor to suggest to the GC/Owner about various design/product changes that could save a decent amount of money. I haven't met many smaller contractors that are good at doing this. Might be a good way to distinguish yourself. 

Disclaimer: While I’m an attorney licensed to practice in PA, I’m not your attorney. What I wrote above does not create an attorney/client relationship between us. I wrote the above for informational purposes. Do not rely on it for legal advice. Always consult with your attorney before you rely on the above information.