Ideas for Social Media Posts

[John Yang]

Here are some notes I have on following up leads and optimizing social media to your advantage. Does anyone else have anything else to add?

Capture Leads - Have visitors sign in when you host an open house, and then send them a request to like your business page shortly after their visit

Post Ideas:

-80 percent of your content should be customer-focused, and 20 percent should center on you and your business.

-Post images of you, your team, and happy clients: potential buyers want to be dealing with real people, not faceless corporations (Also mix in real estate-related posts each week on your personal profile)

-Post events on your local community (especially good for those moving into a new area which may be unfamiliar) such as new charity events or popular attractions

-Humorous posts

-A video of you giving a 60 second real estate market update of the week

-Helpful homeowner tips, such as how to stage a home for sale/decoration

-Property of the week, especially fancy and eye-catchy homes

Hope this helps!