Lead Capture Systems???

[Justin Williams]

Hello everyone,

I'm looking into creating my REI website. I'm looking into having a page on my site in order for individuals to leave their information. Does anyone have any preferences on software or tools to use to capture leads from your website?

Any ideas would be much appreciated. 

Thanks!

[William Boudle]

inbound marketing. hubspot has some great materials on it and free training that takes about 4 hours. They also have an awesome albeit pricey software suite to help with the task, but it's the blog, landing pages, email marketing all in one. Even all their free materials are great and will help though. 

What you're looking for are landing pages. Understanding about landing pages vs websites vs blogs will also prove helpful. Lead capture is typically done by landing pages from websites. here is BP doing it in action:  http://www.biggerpockets.com/pro

Note the clean page, lack of "clutter", the frequent buttons to sign up (calls to action)

A good way to encourage this is with an ebook or whitepaper download. Example "How to get the best price for your home in the Woodbridge VA Area", "How to avoid foreclosure in VA" Free download, just enter your email. Then you tell them all the ways, with the most important one being "Sell your house to an investor.... like me" No hard sale, you're looking to solve peoples problems. The idea is people want your expertise in solving those problems, then they trust & pay you.

Instapage, pagewiz and unbounce are some other landing page sites that come to mind.

Let me know if you choose one and how successful it is for you. (I love marketing!)