Involved In Real Estate · Rainier , WA · Member since 2013 · 31 posts · 9 votes
First my goal is to attract more business to our team. We want more listings and realize that buyers will come with more listings we have for sale.
Our town has an average DOM of 133 days over the last 6 months. Our average is 15.5 days over the same time frame. I want to capitalize on this for people interested in selling their home but also show buyers that we are the go-to agents in our town.
So…
So is EDDM the answer to getting into every door? Homeowners and renters "soon to be buyers". We only have 1241 doors in our area.
Or should I target a list of homeowners and expired listings? I'll pay more for postage but be sure to get infront of those that can sell. Then rely on signs and other marketing to attract buyers. This would be about 200-300 doors if I combined both an expired listings list and a demographic list.
For me in Houston, which most any zip codes have a larger database than what you are talking about, if I want to target 1,000 homeowners, I do a door hanger in that area, yes, I will hang personally 1,000 door hangers on those properties, and will get lots of quality phone calls from it, even getting emails responses back too.
DJ, I say go the EDDM route since there isn't a ton of addresses. I've sent an EDDM before and the response rate was quite low, but I think I missed an opportunity to stand out and deliver an exciting, unique message. Mine was just like any other postcard you get in the mail. So, if you do go the EDDM route, stand out and do something a bit bold. Good luck!!