how to secure takedowns of negative press?

[Dale Cooper]

As a class C multifamily owner/operator, my company often buys properties where crimes (from petty theft to murder) have occurred. I want to do *everything* in my power to scrub the internet of negative information related to these events, particularly press coverage of them. Any suggestions?

[Beau Blinder]

The field is called reputation management, where a company will come in and attempt to drive bad press off at least page 1 of Google's search results. A lot of the cost depends on the difficulty, the more press, more links, and more articles about a given topic the more difficult the job is of pushing them off the first page.

I can't say how difficult it would be for your results specifically, but local news (news in general) is often difficult to dislodge from the first page. 

Many reputation management firms will charge you an arm and a leg for services that cost practically nothing and deliver subpar results. Tread carefully.