What can technology do for you to transcend your business?

[Marco Fiore]

The biggest challenge for being a great realtor is always generating leads and staying organized. Technology has been been a huge factor for both. 

CRM - A well managed CRM system can transcend your business to newer heights that you didn't know were possible. It allows you to stay organized and be steps ahead of where you would be without a system like this. Real Estate CRM software stores organized data about leads and customers, such as personal information, communication, and purchase history. It helps real estate agents to ensure the continuity of their relationship with leads and customers. 

AI - Machine learning capabilities can help you calculate market rents, find comparable properties, and identify lucrative investment opportunities. This advancement can separate yourself from other realtors in your area which is what every realtor is looking to do. 

Personal Videos - Sending personal videos to your client whether that'd be congratulating them on getting under contract or getting to closing is a great way to connect. It provides more engagement between you and your client. 

What are some of your strategies that help separate yourself from other realtors? Especially with all the changes in the last couple months.