Leveraging ChatGPT in Real Estate

[Noah Laker]

I am a broker, investor, and property manager here in Sacramento CA (100+ listings on Airbnb) and I've been doing a lot of business lately helping people from the Bay Area invest in Sacramento. 

I'm at the point where my business is growing and I need to recruit agents so that I can better serve my clients. As such, I've begun updating and organizing my policies into a comprehensive policy and procedure manual -- as an independent broker this was never necessary, but now that the brokerage is turning into a full on business, I have to get my processes out of my head and into the central resource drive. 

SO! I decided to upgrade my OpenAI plan to access ChatGPT 4, and wow is this technology useful. I've been using ChatGPT to do simple things like drafting emails and social media posts, but this is a whole different level of productivity. 

Basically what I've done is provided a large trove of context to the bot so that it understands my business model. I then gave it detailed instructions on my formatting preferences (I structure my policies in a certain way for all my businesses so that they are easy for my employees to understand and stay organized). 

Now, all I have to do is provide a prompt that details what the policy section is about, and a few notes about important topics to cover, and ChatGPT is spitting out flawless PPM content. The first PPM I wrote for my airbnb business took me a year to write and perfect by myself. 

At this pace, I think I'll be done within a week. If I weren't seeing it with my own eyes, I wouldn't believe this.

If you're not using AI to grow your business, you will fall behind.