Using listsource for find motivated sellers

[Dori Arazi]

So I’m exploring strategies on how to identify leads. I’ve started playing around with listsource. I’ve put down the cities I’m looking for, narrows the criteria (obviously not enough), and ended up with a report that was quoted at $1.6mil. Heh, I’m obviously doing something wrong. Can anyone help me with some pointers on criteria?

[Sean OToole]

@Dori Arazi - the suggestion above from @Allan Smith regarding appraised value vs estimated value won't work in CA because of Prop 13. The rest is solid.

More important than the list, in my opinion, is the message. Lots of people mail to absentee owners who have equity, and most of them do it with the same messages you see posted all over bigger pockets. Should be no surprise that they typically get a terrible response rate. You can get far better results with a unique message. For example if you targeted that same absentee, high equity, list, but narrowed it to folks who purchased from 2008-2012, your message could focus on how they can now cash in on their amazing market timing, and how you can help them do that quickly and easily without having to evict tenants, clean the property, hire an agent, etc. This is but one of unlimited possibilities.

Bottom line, start with the a message that offers a clear differentiator, and then build your list to best deliver that message to the right people.