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Updated over 9 years ago on . Most recent reply

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13
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12
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Jason Insalaco
  • Toluca Lake , CA
12
Votes |
13
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Suggestions for marketing to Chinese investors

Jason Insalaco
  • Toluca Lake , CA
Posted

I would appreciate any feedback from members on reaching out to investors in China. 

I would like to market my realtor services and possibility collaborate with Chinese investors on future deals. Money continues to pour into the Los Angeles market. A Chinese-born acquaintance is going to China next week. He suggested that I give him some business cards and a one-sheet on my background and services. He offered to share with some potential investors in China.  I am a broker and investor. 

I was wondering if members had any DOs and DON'Ts for my "pitch sheet." Of course, I want to be respectful of Chinese culture and avoid any boasting or inappropriate self-centeredness. At the same time, I do want to share my experience and abilities with these potential foreign clients and I only have this one shot (or sheet along with a business card)

Thank you for your time 

Most Popular Reply

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140
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89
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Sam Van Horebeek
  • Hong Kong, Hong Kong
89
Votes |
140
Posts
Sam Van Horebeek
  • Hong Kong, Hong Kong
Replied

@Jason Insalaco

We are a team of US realtors based in China and we are dealing with Chinese investors for US real estate every day.

I would recommend that you highlight your knowledge about schools and local communities (besides of course your years of experience as a realtor in certain areas). The main reason that (individual ) Chinese are investing in the US is for self-use or for their kids going to study there. We are dealing with parents who send their kids to the US for college/university or high school (boarding school).  In the first case, the student will live in the house/condo apartment and in the second case, the family will come visit the kid (who will be in boarding school) a few times a year and stay in the house.

I would also recommend that you highlight your knowledge about other related real estate services (such as property management, financing, tax professionals in your area). This way you can provide a one-stop service to the investor from China.

Happy to meet with your acquaintance depending on exact dates and location he/she will be in China.

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