Does it pay to go green?

[Ashley Haas]

I have some properties that are about to be vacant. I was thinking about ways to get creative and create a niche for myself. With the green movement being such a big deal and all the talk about energy efficiency I thought it might be a good way to target to new tenants. I could do some easy and low cost upgrades, calculate savings and then advertise that it's "green" based on what I did and the savings. Does anyone have any thoughts about this or does it sound like a waste of time?