Our company has designed over 100 flips for Real Estate Investors in 12 states, and one of the biggest mistakes that we see our investors (try to) make is always going BOLD with the design! Let me explain...

Houses naturally have an aesthetic to them when they are first built. Roof lines, window styles, and masonry/siding all play into this natural flow, and the biggest mistake you can make when designing your flips is not following the flow that is already present! Lots of investors simply want to go "bold" on all of their projects by using sharp color contrasts, busy tiles that catch your attention, and modern lighting that looks like it belongs in a hotel. I'm not saying that this isn't right for SOME houses, but it's definitely not right for all!

Check out the photos of this house we just designed in Central Texas. This home was located in a zip code that is notorious for its ultra-modern design (though those homes are still sitting for sale). We wanted this client's project to stand out, but a bold and modern aesthetic just didn't match the house. It may have looked good in photos, but something would have felt off!

The house was naturally a transitional design with its arched windows, shutters, and white stone. Rather than try to make a round peg fit into a square hole (i.e., blend a bold design with a transitional home), we decided to highlight its natural style and create this simple yet showstopper design!

Nothing in this house just "pops" out at you. There are no crazy tiles, the countertops don't have aggressive veining, and there are no crazy accent walls in the living room. But, this house went under contract in 3 days for $20k over ask, with multiple competing offers, in an area where the average days on the market for newly renovated flips is 100+ days! The number one comment from all potential buyers was the design. Comments like "this area has nothing else like this" and "it just flows so perfectly from room to room" confirm that following what the house called, not what the area called, worked! Design matters in today's investing world, and it's so important to get that design right on your projects.

This is just one example of how bold designs are not always what's best for your flips! We have tons of other case studies just like this. What you should do is determine what story the house is already telling with its design and add onto it from there. We're here to answer any design questions you have - comment below and let us know what your favorite element on this project is!