Ideas for curb appeal on new house

[Adam Craig]

We just finished the inside now we want the outside to match. This is going to be a rental unit.

They previous owners painted the front redbrick white which I hate - I dont like the looks of it or the maintenance (ideas?).

What are some other cost effective cosmetic upgrades to add some curb appeal to this ugly duckling. Its winter in ohio but I would still appreciate some landscaping ideas for hardy plants.

Thanks :)