?Real Estate Business is a People Business

[Tom Goans]

Real Estate Business is a People Business

It will be very challenging to have enduring success in the real estate business if you do not understand that it is not about spreadsheets. It is about customers.

• Customers (tenants, buyers, borrowers) Can Make Us Rich or Poor

• Customers Fund Paychecks

• Customers Fund Investments

A Customer is not dependent on us; we are dependent on the customer.

A Customer is not an interruption to our work; the customer is the purpose of it.

A Customer is not an outsider in our business; the customer is part of it.

We are not doing a favor by serving a Customer; the Customer is doing us a favor by giving us an opportunity to do so.

A Customer enriches our lives.