How to Build a Brand

[Austin Bright]

I am going to be getting into REI in the fall with a house hack. That said, I would like to think ahead and begin to think about how to build a brand. That said, I think my lack of experience makes this hard.

I know I would that I am generally interested in pursuing:

1) acquiring small multifamily properties, eventually moving into smaller apartments

2) I would like them to be in C (maybe lower B) class neighborhoods, due to the fact I lack substantial cash. I would need to finance these properties with a combination of FHA and Hard money loans (employing a BRRR)

3) I would like to start with 1 property a year, eventually moving up to 2-3

Two questions: Where do I go from here? And how can I begin to think about building an effective deal funnel to match above? Effective for me means automated, given that I work late nights. Is there any resources someone can point me to so I can build these automated tools? I am not super techy, but am willing to learn.