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Updated about 11 years ago on . Most recent reply
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Million Dollar Listing!
What do you guys think about the Bravo TV show "Million Dollar Listing"?
For the most part, agents would you say the show is an accurate perception of the life of a licensed agent? Would you say the show could persuade someone who was on the fence to get licensed, to actually go for it?
Most Popular Reply
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It's not that easy.People need to quit looking for the quick buck.
I have watched the show for years for entertainment only.The agents you are looking at represent only a small fraction of top brokers/agents in that area.Many of the other agents are lucky if they do 1 to 2 sales a year if any.
Marketing these high end listings just for one property can cost tens of thousands of dollars or more .The brokers/agents spend this money only to end up signing a lease in many cases for a breakeven return on their marketing costs and hopefully a pay day down the road when the market gets better. If you take on a bunch of inventory that isn't saleable you can lose your shirt real fast. The image,cars,clothes,living is way more expensive to maintain out there as well.
They do not get to keep all of that money unless they are the head broker and even then they have business expenses (assistants,marketing,etc.) Most have to pay a split to their broker.
Just keeping it real.
- Joel Owens
- Podcast Guest on Show #47
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