Why don't social posts bring in any clients?

Why don't social posts bring in any clients?

Member since 2022 · 18 posts · 6 votes

There could be a few reasons why social media posts may not be bringing in clients:

- Not targeting the right audience - If your target customer persona doesn't align with who is actually seeing your posts, that could explain the lack of engagement and conversions. Make sure you're posting content that resonates with your ideal clients.

- Content not optimized for conversions - The goal of social posts for business should be to drive conversions, like email sign-ups or sales. But if your posts are just random thoughts or lack clear calls-to-action, they may not be prompting followers to take any action.

- Not enough value provided - Social media is saturated with content. To stand out, you need to provide real value to your audience through useful info, tips, insights etc. Posts that are too salesy or self-promotional tend not to perform as well.

- Poor visuals - Eye-catching and relevant images and videos tend to draw more engagement on social posts. Low-quality, boring or irrelevant visuals can cause people to scroll past your posts.

- Inconsistent posting - Posting randomly or infrequently means your audience doesn't know when to expect content from you. Develop a consistent posting schedule on each platform.

- Wrong platforms - Make sure you're active on the 1-3 platforms where your audience is actually spending time. There's no point wasted effort on other sites.

- Not engaging with followers - Successful social media is a two-way conversation. Are you commenting on others' posts, responding to comments, asking questions? This builds relationships.

The key is to create valuable content optimized for your goals, engage with followers, analyze performance and continuously refine your strategy. It takes regular effort, but done right it can drive real business results.

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Austin, TX · Member since 2019 · 5k+ posts · 5k+ votes
3y
Quote from @Lawrence Porter:

- Poor visuals - Eye-catching and relevant images and videos tend to draw more engagement on social posts. Low-quality, boring or irrelevant visuals can cause people to scroll past your posts.


You are using this as an example of an 'eye catching visual' that will make prospects call someone....

I must say, it's not motivating me to do anything other than scroll past it.

I'm not disagreeing that you need visuals, but gratuitous generic images seem like a low budget, low effort fill in the blanks attempt.

Just my 2 cents.

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  • Bruce WoodruffPro Member
    Contractor/Investor/Consultant · San Diego / Phoenix · Member since 2021 · 12k+ posts · 15k+ votes
    3y

    And then there are people who just don't use Social Media when it comes to doing business. Everyone's an expert...

  • Chris SeveneyBusiness Member
    Moderator
    Investor · VA · Member since 2015 · 21k+ posts · 19k+ votes
    3y

    @Lawrence Porter

    Also brand recognition

    Typically you need to have some paid advertising to grow your organic marketing

    You cannot solely rely on one or the other when you are starting out.

    Most also do not use a legitimate experienced firm, most find someone on upwork and fiverr to post content but there is no analytics behind it, A/B testing or funnel that was planned.

    And lastly it’s because they have a bad product

    7e investments53 Reviews
  • Austin, TX · Member since 2019 · 5k+ posts · 5k+ votes
    3y

    Because they don't:

    [A] Ask for the order; and

    [B] Always be closing.

    https://www.youtube.com/watch?v=Yz246_Pjjkc

  • Austin, TX · Member since 2019 · 5k+ posts · 5k+ votes
    3y
    Quote from @Lawrence Porter:

    - Poor visuals - Eye-catching and relevant images and videos tend to draw more engagement on social posts. Low-quality, boring or irrelevant visuals can cause people to scroll past your posts.


    You are using this as an example of an 'eye catching visual' that will make prospects call someone....

    I must say, it's not motivating me to do anything other than scroll past it.

    I'm not disagreeing that you need visuals, but gratuitous generic images seem like a low budget, low effort fill in the blanks attempt.

    Just my 2 cents.

  • Investor · Greenville, SC · Member since 2016 · 5k+ posts · 13k+ votes
    3y

    The #1 reason is that most posters do not walk the talk.  The BP forums are full of not-so-hidden advertisements from services providers who don't invest in what they are selling.

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