Feedback for New Marketing Director at Fix & Flip Private Lender

[Ara Catchatoorian]

Hi! I'm new to the Bigger Pockets community and the Private Money Lending / Real Estate Investment industry.  I have 20+ years experience in traditional (TV, radio, print) and digital (search, social, & display) advertising spanning several industries including retail, broadcast television, manufacturing, ag services, small business, and non-profits.  I've found this industry to be challenging, yet exciting and extremely collaborative.  I joined BPs to make more connections, learn more about the industry and get ideas on what makes your business thrive.  

To other lenders... what marketing strategies, platforms, tactics have worked best for you?  How long did it take for you to establish a solid marketing program and steady flowing lead pipeline? What are your biggest challenges?

To borrowers / investors... where do you go to find private/hard money for your deals? CIX? Google? Facebook? LinkedIn? other social platforms? What do you look for in a private money lender?  I have a pretty good idea, but it never hurts to ask.  Please do share!