Your Best Yellow Letter Story?

[Barrett A.]

Good Morning Everyone! 

It has been a productive morning with 50 yellow letters sent, and another 200 in progress.

This morning, I'd love to hear any REI stories you have about using yellow letters.

- What has been your biggest lesson from sending yellow letters? Whether they led to a deal or not - what did you learn from sending them?

- If you have gotten a deal from yellow letters - why do you think that letter worked? Was it the ink color? A specific envelope you upgraded to? A fake "coffee stain" you printed on all of them? Hired a copywriter?

What was the catalyst that took your yellow letters to the next level?

Thank you in advance for sharing.

Taking these to the mailbox now.