Your Best Yellow Letter Story?

[Barrett A.]

Good Morning Everyone! 

It has been a productive morning with 50 yellow letters sent, and another 200 in progress.

This morning, I'd love to hear any REI stories you have about using yellow letters.

- What has been your biggest lesson from sending yellow letters? Whether they led to a deal or not - what did you learn from sending them?

- If you have gotten a deal from yellow letters - why do you think that letter worked? Was it the ink color? A specific envelope you upgraded to? A fake "coffee stain" you printed on all of them? Hired a copywriter?

What was the catalyst that took your yellow letters to the next level?

Thank you in advance for sharing.

Taking these to the mailbox now.

[McKinley Crowley]

Honestly I think the best way to make your letter different and to make it stand apart is to NOT use a yellow letter. So many people use yellow letters that at any given time your prospect could be getting the same piece of mail from multiple investors. 

Bright colored envelopes and short and sweet content is the way to go. Also it never hurts to do a combination of handwritten and professional letters. Let me know if you have any other questions I am happy to chat more about it :)