Disproportionate balance of share between AirBNB & VRBO?

[Jon Crosby]

I currently utilize Evolve for my marketing/booking/calendar/payment services for my VR in Lake Tahoe.  The issue with my property is that it lies on the very outskirts of 'South Lake Tahoe' (even though it's only 4 miles from the lake itself) and while it was booking amazing for me on VRBO/HomeAway I always had trouble getting a good balance of share with AirBNB.  What I figured out is that when somebody went to AirBNB and hit search for 'South Lake Tahoe', my property literally wouldn't show up unless you zoomed in on it and/or specifically put criteria that matched up to it.

I reached out to Evolve and they reached out to their partners at AirBNB who did a little voodoo on my property attributes and I now show up on page 2 of South Lake Tahoe search results!  

Perhaps this is common knowledge for all you AirBNB experts but, I was really happy that Evolve was able to use their partnership with AirBNB to quickly assess and fix my issue!  That being said, it's proof again that you MUST maintain your own due diligence regarding your listings, especially if you are using a 3rd party service.  Someday I hope that they will have automated reporting that just notifies them that a property is not getting a good balance of share and fix it proactively, but until then, keep your eyes on your listing at least monthly!

~Cheers!