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Updated about 3 hours ago,

User Stats

20
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20
Votes
Erica Dike
  • Interior Decorator
  • Houston, TX
20
Votes |
20
Posts

Not All Designers Get STRs—Here’s How to Hire the Right One

Erica Dike
  • Interior Decorator
  • Houston, TX
Posted

Many investors tell me they’ve hired designers who either ignore practical needs (like cleaning) or just critique their space without a strategy. The problem? Not all designers understand vacation rentals. You need someone who designs for both beauty and profitability.

Here are 10 Must-Haves When Hiring an Interior Designer for Your Vacation Rental:

1. Data-Driven Approach – Design isn't just about aesthetics; it's about ROI. Choose a designer who understands what attracts high-paying guests and maximizes your revenue.

2. Proven Track Record – Experience in vacation rentals matters. Ask for case studies, metrics, or before-and-after results. You need more than a pretty space—you need profitability.

3. Understands Your Ideal Guest – Not all guests are the same. Your designer should be able to determine and understand your ideal guest, and curate a space that speaks directly to the clientele you want to attract. In other words, their design should attract ideal guests.

4. Function Meets Design – A stunning rental is useless if it doesn’t function seamlessly for guests. Look for a designer who prioritizes durability, ease of use, turnovers and guest experience.

5. Budget-Conscious, ROI-Focused – A great designer knows where to splurge and where to save. The goal? Maximum impact without unnecessary overspending.

6. Scalability & Longevity – Trends fade. You want a design that stays relevant, withstands high turnover, and doesn’t require constant costly updates.

7. Seamless Project Execution – A well-run design process minimizes downtime. Time is money—choose someone who can execute efficiently without disrupting your revenue.

8. Understands Hospitality Mindset – Vacation rental design isn’t just home design. Your designer should think like a host, ensuring guests feel welcomed, comfortable, and eager to return.

9. Clear Communication & Transparency – Delays, hidden costs, and unclear expectations can kill your investment. Work with someone who keeps you informed every step of the way.

10. Marketing-Ready Design – Your rental should look as good on camera as it does in person. A designer with an eye for branding and listing photos gives you an edge in a crowded market.

The right designer doesn’t just decorate—they elevate your investment. Choose wisely.

Have you worked with a designer before? What was your experience like? What do you wish they had understood better about vacation rentals?

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