How to market to ideal guests or Avatar during the dead of winter

[Marc Shin]

First time STR host here. My property is located in a C+/B- neighborhood has the following landmarks nearby:

-1.5 miles from a major university with a popular D1 NCAA college basketball team

-1.5 miles from a children's museum

-1.5 miles from an art and nature museum

-1.5 miles from a beautiful nature park

It's the dead of winter, and I'm wondering who I can market and how I can best market my property to on Airbnb. The most popular STR listings in my area have excellent interior design. My STR does not have the best interior design right now, but I'm working on it. How can I get bookings in this type of environment in the dead of winter?