Focus on one platform

[Joel Oh]

Hey guys, I know this will be very controversial. 

However, I gotta say it. No business succeeded by drilling many holes. You must find the best suit and drill one hole deeper and deeper and become the king of the hole.

The reason is how any of these platforms work. The ranking system. 

Your ranking in your area for the time guest search is everything for this business. This ranking includes reviews, photo, click, retention, policy, occupancy, price…. Pretty much the core of the STR business.

Higher your rank gets, you can increase your price and be more picky in selecting customers which usually lead to a better review / less party or complaints / less expense and higher profit with a happy life.

I know some people will argue, but the ranking system is the truth and should be the only guide to your STR journey.

Don’t hurt your ranking by splitting your property into many baskets… especially those personal websites!!!!

Your account with hundreds/thousands of reviews is the biggest asset!