Invest in STR or My Business?

[Account Closed]

I’m having such a dilemma. I have had a desire to invest in real estate particularly STR’s for years. I finally got down to analyzing deals, working with a realtor, etc. but I’m having a hard time investing in an STR when I know the returns I get from investing in more product in my business is exponentially more and quicker turnaround. For context, my business does about 10-12 million a year and is only in year 5 so ton of room to grow still. I have about $1M liquid currently but wouldn’t want to invest more than $200k on a property. And I know 200k doesn’t mean much especially when it’s just sitting currently. However, I feel I could try to find other ways to put that money back in my company somehow instead of real estate since it’d take years to see a real return.

I hope I’m making sense and really hoping someone can help me think through this. I love real estate I just don’t see how, outside of simply diversifying, that it’d be worth it. Any thoughts / advice would be helpful