Looking for guidance on STR

[Kyle Jacques]

We have had our STR for almost a year now . We have some bookings but there a definitely massive gaps in calendar . We are right near a ski mountain and mountain biking trails . I recently created an IG page for property but not sure how to leverage that to attract more guests . I would like to at least break even since we are getting some really nice appreciation and my family likes to go there for vacations. Where can i go or who can i talk to help me better manage STR so we can ultimately get another one .