How Design Can Make Your STR Earn $250k in Year 1, A Case Study

[Annie Seurer]

Ever wondered how to turn your short-term rental (STR) into a revenue-generating machine? Here is a solid case study where one property achieved $242k in revenue in its first year through the art of smart design and strategic amenities.

What Made This Home a Standout Success? Revenue-driving amenities.

--> Crowd Pleasing Standout Outdoor Amenities
🏀 Sports Court - Pickleball & Basketball
⛳️ Putting Green
🔥 Fire Pits
🔹 Hot Tub
👨‍👩‍👧‍👦 Multiple Seating Areas
🏓 Corn Hole & Ping Pong
💧 Heated Pool
🍔 Built-in Grill
🖼️ Outdoor Mural

--> Crowd Pleasing Indoor Amenities & Design
🔹 Blockbuster Movie Themed Bedrooms & Design Carried Throughout the House
🔹 Converted Garage Space Into a Pool Table Game Room
🔹 Poker Room
🔹 Themed Mural

Key Takeaways to Drive Revenue for Your STR

🔸Know Your Guest or Avatar and Design for That: Don't be afraid to go all-in on a theme that resonates with your target audience. Consider theming your property based on popular attractions in the area, aligning with what guests are doing when they vacation.

🔸Maximize Outdoor Space: If you have a large backyard, fill it with revenue-driving amenities like the ones in this home.

🔸Maximize Indoor Space: Don't have an expansive backyard? Make the most of your indoor space by creating themed bedrooms, including standout amenities like slides and murals. Convert a garage into a movie theatre or game room to maximize entertainment options.

🔸Do Your Homework: Research what amenities are popular in your area and ensure your property offers them, and then add more!

🔸Comfort and Seating: Provide multiple seating areas throughout your property to encourage socializing and relaxation, enhancing the overall guest experience.

The short-term rental landscape has evolved. The highest-performing STRs now create amazing experiences through their design, making the property itself a key part of the vacation! 

[Ian Tyndall]

Key question is the ROÍ on the investment. If this property were to make $225k without the additions based on its size and location, would it be worth it given the capital cost?

It is a very well designed and executed theme!