Full-Service Vacation Rental Management - What Makes You Different?

[Nicholas A.]

I have sold vacation rental management services for the last two years. I've self-managed my own STR as well.

Here is the million dollar question: In an industry this is as similar as it is, across the board, what is something that can truly separate your service from the rest?

I’ve studied countless competitors (currently working thru 30+ competitors within the west coast market that I sell in). We all provide the same services with slight variations. We all make the same claims. ie: “premium service”, “hand-picked homes”, homeowner-friendly onboarding”, “leading industry technology”, “24/7 communication or local support”, “maintenance programs”, “hotel quality linen program”, “preferred vendors” … blah blah blah 

I sell within what I would consider a "traditional" vacation rental market. ie - your vacation rental is likely not in danger of being put out of business by the local government… an example close to home for me - The City of Dallas's recent STR Ban. In the courts right now, and influencing persons like myself to switch rental strategies.

What are we missing here? Are there any truly ground-breaking selling points? How do you separate yourself from others when considering what was mention above?

I review vacation rental management websites, Airbnb Host Profiles, I secret shop via phone calls and emails. We’re all the same.

What’s your advice?

How are you different?

Whats missing within the industry that we should / could implement?

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