Vacation Rentals in Google Search Results (SEO for Vacation Rentals)

[Benjamin Sulka]

Google recently released info on how to provide the search engine with listing data to help vacation rental listings show up in Google Search. This allows Google to showcase information about your property like location, pricing, images, reviews, etc.

To do this, you need to add vacation rental structured data markup to your website. Google explains how to do this here: https://developers.google.com/search/docs/appearance/structu...

Doing this helps Google show your vacation rental listings more prominently in search results which can further encourage potential renters to click your listing. 

For those of you who have a website for your vacation rental business, I would highly recommend connecting it to Google Search Console to view organic insights and improve your technical SEO. If you add the vacation rental markup to your website, you'll be able to utilize Google Search Console's "Rich Results report" to monitor and fix how your structured data is set up for your vacation rental listings. 

Adding this structured data markup to your website gives more information to the potential rental and can improve your click-through-rate (CTR) and ultimately increase the number of people who rent your property. 

Hope this helps! Here is a very simple example of how this would show up in Google Search: 

-Ben (Digital marketer & soon-to-be rental property owner)