Short Term Rental Investor Credibility - or Lack thereof

Short Term Rental Investor Credibility - or Lack thereof

John UnderwoodPro Member
Investor · Greer, SC · Member since 2014 · 13k+ posts · 17k+ votes

For the Newbie STR Investors these things let me know that you are very new, not an investor at all or don't understand what owning a STR is all about.

1. Refer to STR as an "Airbnb" You have a STR listed on Airbnb.

2. Arbitrage - enough said.

3. You don't use the search function first to find 100 plus similar questions to your that have already been answered many many times.

4. This is Service Industry, and you have to treat it as such. It is more work than an LTR.

5. You need to set yourself apart from your competition.

6. Don't expect to be spoon fed. See item 3 above.

7. Perform your Due Diligence and run the numbers. STR's are not as easy to make money with as they once were and some people are failing miserably.

8. Some people who were doing well are not now due to oversaturation of their area.

9. You can't change the view or location, but you can remodel, add amenities etc.

10. Check your local regulations and just because they are OK now doesn't mean they will be in the future. What is a backup plan for the property?

11. Have cash reserves to weather a short-term downturn or Pandemic.

12. Why do people want to book your property? What is the draw? Hopefully there is more than 1.

13. Do you have a place nice enough and good enough to be more than a STR and be a vacation rental also? Would you go on vacation here with your family?

14. Remember you can now put your money in a high yield bank account and receive a 5% interest rate or better. You can consider appreciation and tax breaks even if you're not make any or much money now. 

15. You don't need an LLC for 1 or 2 properties that have mortgages on them. Don't over think it. Gen an umbrella insurance policy if your losing sleep at night over this.

16. You need the correct type of insurance for an STR. It is not a homeowner's policy or a landlord policy. Foremost, Proper and CBIZ are 3 popular ones.

17. Research Insurance availability and rates. See Florida for example.

18 . I personally would not put all your eggs in the STR basket. Have other investments such as LTR's, 401K's, Notes etc.

19. Just because you are OK with living thrifty and cutting the cable or safelight TV doesn't mean your guests will like it. If you have a nice place its only a couple of dollars to provide this service. You can use a web-based version such as You Tube TV too and also use it at home. If you have a 2-bedroom place in town that rents for $75 a night I get that you need to cut corners and this is OK just be clear in your advertisement that you don't provide this. You might want to add good antennae in case your internet goes out for an extended period.

20. Don't go into this with the mindset that you know its already illegal to have a STR in your location and how do you get around it. This will not end well for you.

21. Stay in your place occasionally. You will find problems and repairs that no one is telling you about and your guests notice and think you just don't care. It might not turn into a bad review immediately.

 22. Smart thermostats, cameras, Wi-Fi gadgets can help you keep an eye on your property and even let you know there is a problem developing. If you get alerts from your smart thermostat that the temp or humidity is out of range, you set you may need to have your HVAC unit serviced before it is a real problem.  I highly recommend the Honeywell 9000 color touchscreen. I have 4 of them.

23. Smart Locks - The Schlage Encode is one of the most popular ones. Have a backup key in a hidden lockbox for emergencies.

24. Keep spare batteries readily avail for your door locks, remote controls etc.

25. Have great pictures and descriptions on your listing sites. Look at your competition for ideas for your description and for decorating ideas. Look at simar properties in other areas for this same information. Feel free to do a little plagiarizing, but not too much!

Feel free to add anything else that I missed.

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Investor · Cabo San Lucas, Mexico · Member since 2023 · 150 posts · 139 votes
2y
Quote from @John Underwood:

21. Stay in your place occasionally. You will find problems and repairs that no one is telling you about and your guests notice and think you just don't care. It might not turn into a bad review immediately

Solid list, but this one I never see and is so good.  Sometimes I´ll just spend the day and work from one of our places (use the kitchen, bathroom, living room, TV, stereo etc.) Without fail I notice something that we need to fix, repair, or improve upon, that I never would without spending a few hours actually living in the space.

I agree with every bullet point you posted except for this...

1. Refer to STR as an "Airbnb" You have a STR listed on Airbnb.

I have noticed in this forum that the most outspoken posters always harp on this issue.  Why?  It is the equivalent of telling someone ¨its not a Kleenex, it's a facial tissue and when you say Kleenex, I know you must not know much about blowing your nose¨  

People use Airbnb as a stand in word for STR. The name of this forum is ¨Short Term Rental and Airbnb Discussion Forum¨

Anyway really solid list. Thanks for posting. 

See this reply in the discussion

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  • JD MartinBusiness Member
    Moderator
    Rock Star Extraordinaire · Northeast, TN · Member since 2015 · 10k+ posts · 16k+ votes
    2y
    Quote from @John Underwood:

    For the Newbie STR Investors these things let me know that you are very new, not an investor at all or don't understand what owning a STR is all about.

    1. Refer to STR as an "Airbnb" You have a STR listed on Airbnb.

    2. Arbitrage - enough said.

    3. You don't use the search function first to find 100 plus similar questions to your that have already been answered many many times.

    4. This is Service Industry, and you have to treat it as such. It is more work than an LTR.

    5. You need to set yourself apart from your competition.

    6. Don't expect to be spoon fed. See item 3 above.

    7. Perform your Due Diligence and run the numbers. STR's are not as easy to make money with as they once were and some people are failing miserably.

    8. Some people who were doing well are not now due to oversaturation of their area.

    9. You can't change the view or location, but you can remodel, add amenities etc.

    10. Check your local regulations and just because they are OK now doesn't mean they will be in the future. What is a backup plan for the property?

    11. Have cash reserves to weather a short-term downturn or Pandemic.

    12. Why do people want to book your property? What is the draw? Hopefully there is more than 1.

    13. Do you have a place nice enough and good enough to be more than a STR and be a vacation rental also? Would you go on vacation here with your family?

    14. Remember you can now put your money in a high yield bank account and receive a 5% interest rate or better. You can consider appreciation and tax breaks even if you're not make any or much money now. 

    15. You don't need an LLC for 1 or 2 properties that have mortgages on them. Don't over think it. Gen an umbrella insurance policy if your losing sleep at night over this.

    16. You need the correct type of insurance for an STR. It is not a homeowner's policy or a landlord policy. Foremost, Proper and CBIZ are 3 popular ones.

    17. Research Insurance availability and rates. See Florida for example.

    18 . I personally would not put all your eggs in the STR basket. Have other investments such as LTR's, 401K's, Notes etc.

    19. Just because you are OK with living thrifty and cutting the cable or safelight TV doesn't mean your guests will like it. If you have a nice place its only a couple of dollars to provide this service. You can use a web-based version such as You Tube TV too and also use it at home. If you have a 2-bedroom place in town that rents for $75 a night I get that you need to cut corners and this is OK just be clear in your advertisement that you don't provide this. You might want to add good antennae in case your internet goes out for an extended period.

    20. Don't go into this with the mindset that you know its already illegal to have a STR in your location and how do you get around it. This will not end well for you.

    21. Stay in your place occasionally. You will find problems and repairs that no one is telling you about and your guests notice and think you just don't care. It might not turn into a bad review immediately.

     22. Smart thermostats, cameras, Wi-Fi gadgets can help you keep an eye on your property and even let you know there is a problem developing. If you get alerts from your smart thermostat that the temp or humidity is out of range, you set you may need to have your HVAC unit serviced before it is a real problem.  I highly recommend the Honeywell 9000 color touchscreen. I have 4 of them.

    23. Smart Locks - The Schlage Encode is one of the most popular ones. Have a backup key in a hidden lockbox for emergencies.

    24. Keep spare batteries readily avail for your door locks, remote controls etc.

    25. Have great pictures and descriptions on your listing sites. Look at your competition for ideas for your description and for decorating ideas. Look at simar properties in other areas for this same information. Feel free to do a little plagiarizing, but not too much!

    Feel free to add anything else that I missed.


    Great list! I would repeat #4 multiple times. I find our STR much more work, and different work, than our LTRs.

    Skyline Properties
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  • Member since 2022 · 1k+ posts · 1k+ votes
    2y

    Great list, spot on 100%

    All stuff that I have thought of at some point so having a hard time adding anything else, except that your decor should match the theme of the surrounding area. I don't want to rent an STR in the desert and see photos of white sand tropical beaches, and vice versa. It just looks dumb. In some cases people are traveling there from far away and the decor should fit the vibe of the area. A few hundred bucks (if that) spent on Etsy or Ebay picking up items that fit the theme of your area, such as horse shoes and spurs for a desert property, goes a long way. Hang some prints of local natural and historical landmarks, or maybe an aerial photo of what it looked like 50-100+ years ago.

  • Michael BaumPro Member
    Olympia, WA · Member since 2016 · 8k+ posts · 7k+ votes
    2y
  • Investor · Cabo San Lucas, Mexico · Member since 2023 · 150 posts · 139 votes
    2y
    Quote from @John Underwood:

    21. Stay in your place occasionally. You will find problems and repairs that no one is telling you about and your guests notice and think you just don't care. It might not turn into a bad review immediately

    Solid list, but this one I never see and is so good.  Sometimes I´ll just spend the day and work from one of our places (use the kitchen, bathroom, living room, TV, stereo etc.) Without fail I notice something that we need to fix, repair, or improve upon, that I never would without spending a few hours actually living in the space.

    I agree with every bullet point you posted except for this...

    1. Refer to STR as an "Airbnb" You have a STR listed on Airbnb.

    I have noticed in this forum that the most outspoken posters always harp on this issue.  Why?  It is the equivalent of telling someone ¨its not a Kleenex, it's a facial tissue and when you say Kleenex, I know you must not know much about blowing your nose¨  

    People use Airbnb as a stand in word for STR. The name of this forum is ¨Short Term Rental and Airbnb Discussion Forum¨

    Anyway really solid list. Thanks for posting. 

  • Member since 2023 · 88 posts · 62 votes
    2y

    Well done John!

    #10 and $20 are very important.

    Before hunting for an investment property, check STR regulations of city you're interested in by calling or looking at the municipality website. Don't assume it's going to be legal just because you see other rentals listed on OTA's in the same area or because you heard someone you know say it's fine. Do your due diligence. Call two or three times until you have a clear understanding of the city's rules on STR's before you purchase.

    As John said, if you start this investment off operating illegally it's going to be a tough road ahead. You're better off doing it the right way, find a STR friendly city and enjoy the journey!

    Best of luck to all.

  • Residential Real Estate Broker · Sedona, AZ · Member since 2017 · 751 posts · 504 votes
    2y
    Quote from @John Underwood:

    For the Newbie STR Investors these things let me know that you are very new, not an investor at all or don't understand what owning a STR is all about.

    1. Refer to STR as an "Airbnb" You have a STR listed on Airbnb.

    2. Arbitrage - enough said.

    3. You don't use the search function first to find 100 plus similar questions to your that have already been answered many many times.

    4. This is Service Industry, and you have to treat it as such. It is more work than an LTR.

    5. You need to set yourself apart from your competition.

    6. Don't expect to be spoon fed. See item 3 above.

    7. Perform your Due Diligence and run the numbers. STR's are not as easy to make money with as they once were and some people are failing miserably.

    8. Some people who were doing well are not now due to oversaturation of their area.

    9. You can't change the view or location, but you can remodel, add amenities etc.

    10. Check your local regulations and just because they are OK now doesn't mean they will be in the future. What is a backup plan for the property?

    11. Have cash reserves to weather a short-term downturn or Pandemic.

    12. Why do people want to book your property? What is the draw? Hopefully there is more than 1.

    13. Do you have a place nice enough and good enough to be more than a STR and be a vacation rental also? Would you go on vacation here with your family?

    14. Remember you can now put your money in a high yield bank account and receive a 5% interest rate or better. You can consider appreciation and tax breaks even if you're not make any or much money now. 

    15. You don't need an LLC for 1 or 2 properties that have mortgages on them. Don't over think it. Gen an umbrella insurance policy if your losing sleep at night over this.

    16. You need the correct type of insurance for an STR. It is not a homeowner's policy or a landlord policy. Foremost, Proper and CBIZ are 3 popular ones.

    17. Research Insurance availability and rates. See Florida for example.

    18 . I personally would not put all your eggs in the STR basket. Have other investments such as LTR's, 401K's, Notes etc.

    19. Just because you are OK with living thrifty and cutting the cable or safelight TV doesn't mean your guests will like it. If you have a nice place its only a couple of dollars to provide this service. You can use a web-based version such as You Tube TV too and also use it at home. If you have a 2-bedroom place in town that rents for $75 a night I get that you need to cut corners and this is OK just be clear in your advertisement that you don't provide this. You might want to add good antennae in case your internet goes out for an extended period.

    20. Don't go into this with the mindset that you know its already illegal to have a STR in your location and how do you get around it. This will not end well for you.

    21. Stay in your place occasionally. You will find problems and repairs that no one is telling you about and your guests notice and think you just don't care. It might not turn into a bad review immediately.

     22. Smart thermostats, cameras, Wi-Fi gadgets can help you keep an eye on your property and even let you know there is a problem developing. If you get alerts from your smart thermostat that the temp or humidity is out of range, you set you may need to have your HVAC unit serviced before it is a real problem.  I highly recommend the Honeywell 9000 color touchscreen. I have 4 of them.

    23. Smart Locks - The Schlage Encode is one of the most popular ones. Have a backup key in a hidden lockbox for emergencies.

    24. Keep spare batteries readily avail for your door locks, remote controls etc.

    25. Have great pictures and descriptions on your listing sites. Look at your competition for ideas for your description and for decorating ideas. Look at simar properties in other areas for this same information. Feel free to do a little plagiarizing, but not too much!

    Feel free to add anything else that I missed.

    Hah! Yes!
    Seriously- boom!
    I especially love that your #1 is your #1. Drives me crazy to keep seeing people talk about STR's as Airbnb's. It's gotten so bad, that 98% of real estate agents even do it- which shows their lack of understanding, which is scary and sad for their clients.

    Especially the first 7 on your list are quite powerful. But, the entire list is great. Thank you for this.
  • Real Estate Agent · Emerald Coast, FL · Member since 2016 · 820 posts · 486 votes
    2y

    Well....I have 4 Airbnbs and ONLY list on Airbnb, so I guess I am exempt from #1, ha ha.  I also agree with the Kleenex commenter.  

    And I'm the longest-running AIRBNB host in my entire town, so I get to call mine that no matter what, ha ha.  9 years in...

  • Investor · Minneapolis · Member since 2023 · 265 posts · 161 votes
    2y

    Solid post John.  To flip this a bit, I'd mention that, with some mentorship, all these misinformed notions can be overcome.  Everyone starts somewhere.  Hopefully people are willing to get educated before they actually spend the $$$.  For those who don't know, Airbnb can drop you without cause at a moment's notice so building your own brand is the only way to operate securely.  They also constantly promote your competitors next to your listing.  Annoying.  For those looking to overcome common misconceptions, these are some of my favorite links:

    https://www.lumoshost.com/post/recommended-tools-for-vacatio...

    https://www.beyondpricing.com/blog/the-top-3-reasons-direct-...

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