Any good strategies to diversify Airbnb bookings?

[Andy C.]

Hi BP,

Does anyone have any experience marketing their Airbnb off platform and or finding ways to get more business from other sources or channels, such as corporate bookings or other avenues?

My name is andy, and I currently own a short-term rental property/airbnb up in Truckee near Lake Tahoe. We acquired the property over 2 years ago, renovated it and have just over a year of short-term rental experience under our belts.

There was a steep learning curve up front, but everything has gone pretty well so far. We are very thankful, especially given more recent economic conditions. We have also learned the dynamics of a vacation rental where things come in waves where winter and summer are high demand, and everything in between is considered the shoulder season.

That all said, we're hoping we can fill in the shoulder season lows a bit with more Diversified bookings from other places or sources, but unsure of any good strategies that may work consistently or sustainably.

Any thoughts, ideas, advice is welcomed and appreciate your help in advance 🙏

Andy