Picking a location for STR, should I prioritize Daily Rate or Booking Rate

[Mitchell Atiles]

Hello Everyone,

I'm looking at a number of locations for str. I've narrowed down a few areas, mainly Panama City and The Poconos. However, when doing the market research I come across the following, one location has lower booking rates, but higher daily rates and the other has higher booking rates, but lower daily rates. 

What should I focus on, booking or daily rates? I'm looking at it from an annual perspective where the lower booking rate but higher daily rate produce more of a gross with less expense. However, with the way the economy is I'm afraid the lesser booking rate can significantly decrease in a bad economy. In a market, with higher booking rates and lower daily rates, it might remain somewhat stable. 

What are your thoughts? I can use more insight into this matter! 

 thanks 

[Leslie Anne Morris]

Higher ADR versus higher occupancy all day long. In any market.