Is Offering Different Rent Options For Apartment Legal?

[Chris Bounds]

I know laws vary, but in general terms is it likely possible for me to offer different rent options to tenants for an apartment complex?

For instance:

Option 1: $100 deposit and $495/mo
Option 2: No deposit and $520/mo

I'd like to advertise the lower rent option, but have the second option for those that do not like putting down deposits. Normally I require deposits, but this area has other apartments that do not require one.