What books are you reading right now?

[Nathan Gesner]

I personally try to alternate between real estate/business books and then something more "entertaining" like a fictional novel or biography. I'm down to my last few books on the shelf and am looking for fresh ideas for 2020!

I'm currently reading "Evicted - Poverty and Profit In The American City" by Matthew Desmond. The author follows eight families in Milwaukee, as well as some Landlords, to give a detailed look at the problems facing renters. It was written right before the housing crisis and is very timely. My big take-away: I'm not surprised these people are trapped in poverty because they continue to make the same bad decisions without ever stopping to think they could have a better life by making a few hard choices. I was surprised to see how the Landlords could be so hard...then generous...then inept. 

The second book I'm reading is "Bonhoeffer: Pastor, Martyr, Prophet, Spy" by Eric Metaxas. This is about a young, Christian pastor that stood up to Hitler from the very beginning and lost his life for it. Very interesting and Metaxas is a great author.

The next one I'm starting is "Never Lose a Customer Again: Turn Any Sale Into Lifelong Loyalty in 100 Days" by Joseph John Coleman. I haven't started it yet but it's all about building that customer experience that develops into customer loyalty. I'm looking forward to it!

So, what are you reading right now?