Retail signage rates?

[Kevin Kruse]

Where would one find market data for monthly rates to charge a retail tenant for roadway signage in a strip mall?

[Jameson Sullivan]

@Tim Delaney Pylon signs are the tall signs that sit on the street in front of a retail center showing who the Tenants are. Sometimes they show all tenants, but in larger centers they will have 2 or 4 of the larger anchors. Sometimes they are backlit. I'm sure you see them every day without thinking... Façade signage just refers to the signage on the building above the front door. 

@Kevin Kruse it does help with context. I'm not familiar with that market so my recommendation is that you just reach out to a broker to get an opinion. In my market we have Landlords that rent pylon space to tenants of LEASED space for $75/month/side and that's in a non-anchored strip center.... You could likely get more since this franchisee didn't approach you PRIOR to closing on the pad...That said do you have additional pylon space that will other wise sit empty? And do you believe that BK will bring traffic to and create synergy within your center? If your answers are yes to both of these questions, then don't be difficult, lease him space at a fair price and be proud to have that many more people coming to your center every day to patronize your tenant's businesses.