Hardening your rentals while making them attractive??

[Nick Liddell]

Hello Everyone,

I am about to close on an 11 unit property which all the units will need to be rehabbed to bring them up to market rent. (currently almost in slumlord condition).

The question that I have is it possible to make your rentals "hardened" but at the same time make them feel like they above average rentals. I would love to hear anyone's input on materials (flooring, appliances, paint color, countertops other areas etc.) that have worked for you to achieve this. I am trying to get away from the basic tan paint color, brown vinyl flooring etc. to set them apart from other apartments in the area.

This property is in an upcoming area and I am trying to rehab them to a style that seems "luxury" but still are bulletproof and mid to low market materials. No expensive materials (granite etc.) as the rents won't justify the costs. 

Love to hear anyone's input. Thanks!