Property Managers - Know your Customer Value?

[Ashan D]

Hi all,

I am talking to a local property manager regarding selling him leads (I get a good amount of people asking about housing in the local area and could easily forward them his way) Right now I'm trying to find out the value of those leads before I talk with him further.

Before I value the leads I need a rough idea of a residential property manager's customer value. If we have any residential property managers here, can you give me a rough idea of what you've experienced for:



1) AVERAGE LENGTH OF STAY per customer

2) PERCENT NET PROFIT (I'm assuming the gross is 10% of rents)



This information would be a HUGE help to me for preparation and bargaining time.

I have rough data on the median rent in the area so this gives me the information I need for a rough estimate of the property manager's customer value.

Thanks for any advice!