Thoughts on This Marketing Technique for Prospective Tenants?

[Alex Huang]

A friend suggested this as a way to 'stand-out' among other properties. It is a pretty creative tactic and I would love to know if any one else has tried it (or have alternative little property perks).

My friend owns a handful of SFH in A-areas. To save on his own expenses, he paints all of his floor/ceiling white/light gray. When he advertises his properties, he points out that tenants can paint the walls any color they wish (not unusual for rentals), AND he'll pay for the paint.

I thought that was such a clever way to differentiate from all of the other available rentals. Thoughts from other landlords?