Gift cards for tenants - should we?

[David Cas]

We acquired a 40+ unit building earlier this year and have since then gone through 2 different management companies. We've also had to update leases to reflect changes in utilities / internet+cable. Obviously this has created disruption and as expected some tenants have started to leave.  

We are considering having the new management company deliver letters to each unit that acknowledge the recent changes, projects we are working on to better their quality of life and a $15-$20 gift card for their understanding.

Part of me understands we are running a business and giving stuff away might set the wrong expectations.  However, if we can keep just one tenant who would otherwise have left it would make this small investment worth it.

Thoughts?

Thanks.