How do you know what rent to charge?

[Ross Ellington]

Good evening everyone, I was wondering if any of you guys had an opinion on rentometer.com as a way of deciding rents? Also, what are some other ways you've found helpful in calculating rents? It's difficult to find that balance of not too high but not too low. Thanks in advance for the advice! 

[Kevin Haskins]

Pretend you are a target customer and go shop the comps.   If you spend some time shopping for the same footprint by actually viewing the properties in question and ask questions to get a feel of the demand you will have a much more complete picture of the real market.