A different kind of Property Manager

[Lance H.]

Hi Everyone,

I recently obtained my Broker's license and I'm in process of writing a business plan to start a property management business.

What I'm trying to determine is the best way to set myself apart from the competition. A unique selling proposition. Outside of exemplary customer service (as that should be a given), what would you really love to see out of your PM?

The one example I thought of was the issue many people have with lease up fees as they feel it misaligns the goal of the owner with the goal of the PM. My plan to offset this is to offer a guarantee. You pay a lease up fee, but if tenant does not stay at least 1 year, the lease up fee is waived to refill the unit. Thoughts?

Any other ideas would be really appreciated.