Gift Tax and Lifetime Exclusion

[Patrick Crotty]

Hello BP world, I may be in the fortunate position of being gifted a plot of undeveloped land. The donor and myself are wondering if there are any ways to circumvent the gift tax that would come with the transfer of ownership of this plot of land. It is well over the $15k limit. 

  I have read a little about Lifetime Gift Exclusion but am not sure if that applies to any and all scenarios (if so, why doesn't everyone use it?).  Any good info would be very helpful. Thanks!!