Selling - bigger hammer needed - Marketing channels & Financing Avenues

[Gena Moore]

Hi.

We are selling, and clearly at the wrong time.

Per our agent, we are priced right, and there is nothing wrong with the house. 

The problem? We are in the mid to upper level of the market, the interest rates are obscene, and fall is here. Apparently the rain makes people not buy houses.

My obscenely outdated degree from the -80’s;—dating myself here—, is marketing. I don’t know the first thing about real estate though. Which is why I’m here.

Something just feels OFF…

To me—in a tough market, you need to differentiate from the competition, and you need a much better way to reach your customers. 

To me, having price as your only tool is crazy. 

It may be the market is toast for the year, but if that’s the case, I want to know so—not guess. Also—IMO, some things sell in any market. 

With that, I want to ask this fine community for help with two things:

1) What kind of financing is available to buyers? Any new(ish) fintech product not widely known? Something else? Looking to learn about sources outside of conforming / conventional loans. 

2) Any great marketing platforms we should know about? We’re signing on with Roam. Any others? 

3) —The big ask.. What makes a house sell? What makes it sit? What should we do to make the house more attractive to buyers? 

4) We’re considering the medium-term rental market, and are clueless. Any good platforms? Sources of wisdom? What’s the one thing you wish you knew back when you were a 1st time virgin landlord?

Our Listing: https://www.zillow.com/homedetails/2704-Brown-Rd-Ferndale-WA...

PS: Even light sleuthing will reveal I’m using a screen name on BiggerPockets. The reason is this is an open forum, and I like to limit access to my personal info where I can. Business transactions would of course be given full info.

PPS: Please forgive my rudeness but.. Just in case the wrong folks come across this (I know they will be in the tiny minority)..

We are not open to investor offers, or any other 50 cents on the dollar deals. Also NOT trying to sell via BiggerPockets. Seeking to learn, so we can be more successful. Last; only honest, ethical, above-board solutions please. 

Thank you so much everyone for any advice you can give. 

~Gena

[Chris Seveney]

@Gena Moore

Your listing is 3 weeks old…. What’s the average listing for that price point in that area?

I think more and more we are heading back to the norm even with low inventory that houses will take longer to sell - especially if it’s higher end in that area because who are the buyers? Entry level are people who haven’t yet bought but most people are not upsizing right now. If it was on market 3 months then I would start to look further but 3 weeks. Be patient