Business Plan More Important Than Numbers

[Tom Goans]

The business plan is more important than the numbers, this is my experience.

Here is why I feel the business plan is more important. A property may have stellar numbers. Yet, if the target market is not there, now what. What are the neighborhood demographics? If the neighborhood is on the decline, if the largest neighborhood employer is leaving, if the trend has moved on ... all of these things can affect your ability to sell or lease a property, commercial or residential. Now, the numbers are meaningless.

What are your thoughts, comments, and experiences?