1st year of RE investing complete - overview of my results

[Kelly P.]

One year ago I began my venture down the real estate investing road. Being that I had a full-time job, my plan was to wholesale part-time and eventually incorporate the buy/hold strategy. My marketing has consisted of the following:

• Postcards (monthly)
• Probate (monthly)
• Craigslist (daily)
• Yellow letters
• Penny Pincher Ad

I wish I could say one particular marketing strategy worked best but in reality, the results were mixed. I have had 8 properties under contract with 5 actually closing:

• (3) Wholesale (Postcard, Website, Craigslist)
• Sub2 deal (Penny Pincher)
• Flip deal (Probate)

Of the three that got away, two were probate and one was via a Postcard.

After reading so much on BP about Yellow Letters, I did a two month campaign and received a 4% response rate the first month, 0% the second month. All responses were tire kickers looking to simply see what their houses were worth.

Though my responses have been from different marketing sources, the leads I received have expressed one constant – owners are getting inundated with the SAME type of marketing from RE investors: postcards and letters.

So as I begin my second year of investing, I am exploring other niches for marketing for motivated sellers and would welcome your insight as to new and effective strategies that have worked for the BP community.