Experiment: If you could only pick 100 leads. . .

[Samantha Miller]

Here's a question - doing a little experiment. In this scenario, let's say you are aiming to do a flip or BRRR strategy, and you just aren't finding any good deals on the MLS. You've have in front of you a list of all the properties in your county, containing all available information about each one from public record. In your list, there are hundreds of thousands of addresses, and you have the option to choose any 100 properties to be put in direct contact with the owner. You don't know for sure that they will sell or can sell, but you can pick any 100 and be guaranteed to at least reach the actual owner and inquire more.

The question is: how would you select your top 100 "leads" and why? Below is a list of the types of information you have about each property. . .

Address, owner name, owner's mailing address if different from property, years owned, zoning, violations, tax assessed vale, last sale price, tax balance, condition (i.e. "new construction", "good", "poor", "structurally compromised"), etc. etc. 

For example, would you just pick the 100 with the highest tax balance? The 100 in a particular zip code with the lowest condition ratings? etc. etc. You can combine different bits of information to customize your list (you can add more than what I listed above if it's something usually found on public record), BUT you can only pick 100 properties to contact. 

What's your approach and why? Interested to see what people think. Thanks!!!

[Dillon Dale]

@Samantha Miller I'm just starting my first direct marketing campaign. I'm targeting absentee owners with equity in specific zip codes