Business Featured on Live PD

[Brandon Ingegneri]

They say that there is no such thing as bad publicity. I’ve been questioning the reality of that statement over the past few days. Last week, a plumber that we sub contract, who is also a friend (who regularly adds stress to my life) gets pulled over in Warwick RI. He wasn’t working at the time, but he was wearing one of our company hoodies. Immediately, my phone starts blowing up from people that I know giving me the heads up, including a number of the cops who I know that realized that it was my business that got plastered on national tv. The plumber was given a field sobriety test and released, but his passenger had an open container and was brought into custody on a minor outstanding warrant. I have built my business over the past 10 years and have always kept the fact in mind that Rhode Island being such a small state that word travels quickly. As a result, I have always done my best to put the company’s best foot forward, conduct ourselves in a professional manner, and maintain a solid, respectable reputation. I received an inquiry from our insurance agent, and over 60 random Live PD fans from around the country with some hysterical conversations and voicemails as a result. No business has developed from the exposure minus requests to purchase several of the hoodies. Will this negatively impact the reputation of my company, or is it something to just laugh at and try to capitalize on?