Direct Mail Education

[Allison Massey]

Hello All - I'm a new buy and hold investor (looking for single family rentals in the Quad Cities, specifically Bettendorf and East Davenport). I'm going to do a direct mail campaign and am educating myself as much as possible before sending my first batch of letters.

Does anyone have any specific podcast recommendations, in which direct mail marketing is discussed? (I listened to the Michael Quarrels podcast a few times, what other episodes cover this topic?)

Any good direct mail books out there? Blog posts? Guides? Recommendations?

I will do my own searching of course, but wanted to reach out to this community, as well. 

Appreciate everyone's time and expertise. Thanks.

Allison

[Ryan Dossey]

@Allison Massey LS can be dirt cheap if you do volume or know someone who does. We pay next to nothing for lists. Drop me a PM if you need help with this. 

I would recommend potentially taking an unconventional route... That is.. Building a Niche' list. So many people put zero time into their list and all of their time into the other pieces. 

Do you have public record access online in your town? Can you build a list of folks behind on their taxes? Dealing with code enforcement? Headed to jail? Etc.