Best Search Criteria for List Building

[Jon Mitchell]

Hey everyone,

just wanted some opinions on search criteria when looking for prospects. I do have niche lists created: foreclosure, divorce, bankruptcy, absentee owner, etc. Now I'm looking for a more generalized list to potentially add to my direct mail campaign down the road. 

I was thinking of the following criteria:

1. Individually owned

2. No mortgage or no more than one mortgage. 

3. 10+ years of ownership.

4. Minimum home value of $400k (or a specified min/max range. Give any opinions on that). 

5. Minimum 60% in equity

6. Minimum rent: $2500

7. Owner occupied

8. LTV: 1-60%

9. Single family

Any advice would be greatly appreciated!