Recommendations for Email/CRM Software to Nurture Investor List

[Andrew Erickson]

Hi BiggerPockets Community,

I’m seeking your recommendations for the best email and CRM software to nurture our list of investors. Currently, we have about 60 people on the list, but we will likely grow to 500 next year. 

Key features we’re looking for include:

1. User-Friendly Interface: Easy to set up and use, as we want to minimize the learning curve.

2. Automation: Capabilities for drip campaigns, automated follow-ups, and segmentation based on investor interests and engagement.

3. Analytics and Reporting: Detailed insights into email open rates, click-through rates, and overall engagement to help us refine our approach.

4. Cost-Effective: We’re a growing business, so we’re mindful of costs, but we’re willing to invest in a tool that offers great value.

What has worked well for you? Any specific platforms you recommend or suggest avoiding?

Looking forward to hearing your thoughts and experiences!

Thanks!

Andrew Erickson

[Trevor Mauch]

@Andrew Erickson Great question. It really depends on what you're trying to get done with the software. If it's a simple email list software to collect email addresses and send emails and automated campaigns to that list, and to manage that list of emails, something like convertkit.com or aweber are great for that. 

If you're looking for more sophistication like to move leads through stages, to have built in tools that help you communicate by text/email, bring in team members to own leads, etc.. then more of a CRM may be helpful for you there. FollowUpBoss is a great system specialized for real estate agents but may be overkill. Another system is InvestorFuse which is specialized for real estate investors and their deal pipeline. 

Hopefully that helps a bit! Good luck man!