Billboard advertising cost

[Dillon Ramsey]

Hello,

Does anyone know the average cost for billboard rentals? We have the opportunity to advertise on one but have no idea on a fair price. And neither does the owner since they inherited the billboard with the property.

thanks for any input.

[Melanie P.]

It varies significantly based on traffic and location. Get offers from a few of them. Some of the big names are Lamar, Clear Channel Outdoor, Outfront Media, Adams Outdoor. Drive around a bit as well - there's still a lot of regional players in billboards if one is operating in your market chances are you'll do better with them. 

[Kevin Hintz]

The cost of billboard rentals can vary widely depending on the location and the type of billboard.
For example, I put ads on digital billboards here in Tacoma. It cost me about $0.05 per play, which I found quite reasonable.
I used https://seeblindspot.com/, a platform for putting ads on billboards, so you can try there. The pricing can fluctuate based on the duration and frequency of your ad plays, as well as the specific locations of the billboards.