Commercial retail: VPD Vs better bigger city

[Priya Shekhar]

For commercial retail shopping center kind of investment, is great VPD (vehicles per day) in a smaller city (Tucson MSA) better than a not so good VPD (Phoenix MSA) in a big city? There are definitely higher income households surrounding the Phoenix property but the VPD for the Tucson property is 2 times than that of the Phoenix one. Please help me out of this dilemma🙏